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    ISO 20252:2019
    Market Opinion and
    Social Research,
    including Insight and
    Data Analytics

    ISO 20252:2019 Market Opinion and Social Research, including Insight and Data Analytics

    ISO 20252: 2019 is a global market, opinion and social research quality standard. It provides a framework for conducting research, uncovering insights, and reaching marketing and subsequent goals within an organisation. Market, opinion and social research is now a globally recognised industry and research conducted needs to be consistent and transparent.

    What is ISO 20252:2019?

    Why does an organisation need ISO 20252:2019?

    What are the benefits of implementing ISO 20252:2019?

    How do I implement ISO 20252:2019 in an organisation?

    Why choose WWISE to assist your organisation:

    Guideline Conformance Process:

    What is ISO 20252:2019?

    ISO 20252:2019 provides a linear structure for organisations. This includes definitions, terms of service, and requirements for market, opinion, and social research. It guides the planning, supervision, and implementation of a set of standards for marketing research. Additionally, this Standard ensures the survey process remains transparent and consistent.

    This International Standard determines the terms, definitions, and service requirements for organisations of any size as well as professionals conducting research. The essence of ISO 20252:2019 revolves around continuous improvement by following the PDCA (Plan-Do-Check-Act) process:

    Why does an organisation need ISO 20252:2019?

    The requirements specified in ISO 20252:2019 are broad and applicable to any organisation regardless of size. This Standard is easily integrated with other ISO Management Systems often encourages increased brand awareness. This increase in brand awareness can lead to increasing brand equity and customer loyalty, while enhancing marketing, opinion, and social research efforts.

    Organisations implementing ISO 20252:2019 can expect continuous improvement through:

    • External and Internal Audit outcomes.
    • Training that is effective.
    • The prevention of reoccurring non-conformance and the provision of effective action.
    • Client feedback that is systematic.
    • Detailed review of complaints and complaint management.
    • Uncovering of hidden failures.

    What are the benefits of implementing ISO 20252:2019?

    Market, opinion, and social research is integral to the success of a business strategy. Some of the other benefits of ISO 20252:2019 include:

    • Increased efficiency and productivity of internal processes.
    • Provision of a framework for better deliverables.
    • Improved quality of products and services.
    • Enhanced buyer confidence.
    • Customer loyalty and satisfaction.
    • A reflection of professionalism within an organisation.
    • Cultivation of a culture of continuous improvement and quality.
    • Demonstration of organisational commitment to quality assured processes internationally.
    • Assistance in controlling of the research process with improved operational management oversight.
    • Quality service is timeously delivered.
    • Reduction of errors.
    • Competitive edge in business environment and enhanced reputation.

    How do I Implement ISO 20252:2019 in an organisation?

    Missing Content

    Why Choose WWISE to assist your organisation?

    An Organisation cannot certify to a guideline standard; you can implement the standard and receive a letter of conformity.