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    ISO 20252 Market, Opinion & Social Research, Including Insights and Data – Awareness

    The ISO 20252:2019 Market & Social Research Standard sets the requirements for a quality management system and the requirements for a senior management to be responsible for the quality of client services such as quantitative and qualitative research, research proposals, designing a questionnaires, sampling and data processing and continual improvement, plus guidance on the recruitment and training of fieldworkers, etc.

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