MUHAMMAD ALI
Managing Director & Registered Lead Auditor
(Industrial Engineer, ISO Specialist: SHEQ Legal & Compliance Lead Auditor)

Qualification:
- M.Sc/B.Sc.-B-Tech
- Masters’ Degree Industrial Engineering University of Pretoria
- PhD Candidate at University of Pretoria
Project leader & expert in various ISO standards including
ISO 9001, ISO 14001, ISO 45001, ISO 27001, ISO 22000, ISO 20000-1, ISO 31000, ISO 22301, and ISO 50001.
Member of:
- Registered SABS Lead Auditor for Safety, Health, Environmental and Quality (SHEQ)
- Registered Member of SAATCA Registration numbers: Q 2274, E 2272 & S 2273
- Registered Member of IRCA 6046886 (ISO 9001, ISO 14001, ISO 45001 & ISO 27001)
- Registered Member of South African Institute of Safety Health (SAIOSH)
- Registered Member of Institute of Internal Auditors South Africa (IIA)
- Registered Member of Institute of Risk Management South Africa (IRMSA)
Registered and Certified with ISACA on:
- Certified Information Systems Auditor (CISA)
- Certified in Risk and Information Systems Control (CRISC)
- Certified Information Security Manager (CSIM)
- Certified in the Governance of Enterprise IT (CGEIT)
Professional Evaluation and Certification Board
Muhammad is a PhD Candidate and a qualified Industrial and Systems Engineer with a master’s Degree from the University of Pretoria. Muhammad is a Safety, Health, Environmental, Risk and Quality (SHERQ) Registered Lead Auditor who assists the SABS with certification audits on ISO 9001, ISO 14001, ISO 27001, ISO 20000-1 and ISO 50001. Muhammad has wide-ranging experience in the public sector, telecommunications, automotive, construction, engineering, manufacturing, and various service sectors. He has assisted over 590 clients in the past 11 years as a consultant and is the Managing Director of WWISE. WWISE has a 100% record in certifying clients to any ISO standard with various certification bodies.
Prior to WWISE, Muhammad worked at the Automotive Leather Company (ALC) as a Quality Engineer in the production and quality control of the manufacturing of Mercedes Benz E-Class Seats (W211) from 2006 – 2007. Thereafter he branched into the nuclear industry working on the Pebble Bed Modular Reactor (PBMR) project assisting Hi-Tech Select in documenting processes, creating efficiency models, and following various International Standard Compliance mechanisms.
The South African Quality Institute (SAQI) in 2008/9 identified the potential of Muhammad’s knowledge on ISO Management Systems and ability to train and motivate people, they requested Muhammad to start by registering his own company and granted him two projects, to assist the Diplomatic Academy of the Department of International Relations and Cooperation (DIRCO) to become ISO 9001:2008 Certified and train Acelor Mittal Engineers on the course of Certified Quality Technicians.
The success led Muhammad to grow the business by word of mouth and quality proficiencies to be where is now, with employing over 30 staff and assisting over 200 clients globally in ISO Certifications. Muhammad has been supported by Small Enterprises Development Agency Science and Technology Programme (SEDA STP) to assist SMME’s in creating structures and systems using various ISO standards to create assurance of local and international clients.
Muhammad believes in influence, not authority, he thinks an effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. He is very clear that the quality of a leader is reflected in the standards they set for themselves.